Notes from the market

How open-air markets actually run, and what we're learning building VIBEPro.
A wooden desk with notebooks, pamphlets, and an open laptop in soft morning light, decision-making energy.

May 12, 2026 · 9 min read

Which farmers market software fits which kind of market

The 8-questions evaluation framework helps you compare any two tools. This post answers the question that comes first: of the actual tools on the market today, which one fits the shape of your market — competitors named, ranked, and credited where they win.

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A single farmers market booth at sunrise, fully set up and pristine, with the rest of the market in soft focus behind it.

April 30, 2026 · 7 min read

The "you only have one customer" question

VIBEPro has one paying customer. A weekly market in San Diego. Thirteen months on the system, 57 market days, 46,673 messages, 92% collection rate, zero downtime on a Saturday. Here's why one deeply stress-tested customer beats five lightly-tested ones.

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A late-evening kitchen table with a phone, a half-empty coffee mug, and a handwritten vendor list under warm lamp light.

April 23, 2026 · 5 min read

The Friday-night text marathon

A deep dive on the single most expensive workflow in your week. The math on what 60 individual texts cost you per year, why no spreadsheet can fix this, and what specifically replaces the marathon.

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